The Outcome

With the assistance of Aptitude 8, Marq was able to consolidate sales, marketing, service, and operations, by its 90-day deadline. It’s also in the process of rolling out CBEs to integrate product data with sales and marketing.

David estimates that Marq has reduced its technology costs by 50% when compared to its Frankensteined tech stack of Salesforce, Marketo, Zendesk, Workato, and other tools. Marq is saving $77,000 on annual license fees alone, not to mention the costs associated with administering those tools.

Further, the sales team is working deals faster, and department heads are self-serving when changes are needed.Consequently, all the teams are working more efficiently—saving everyone a lot of time.

The Tools

Former Tech Stack

New Tech Stack

What the client is saying...

DAVID ASKVIG | MARQ

“A big part of why I chose A8 is because they understood the systems we were in. Especially Salesforce, and could give us what felt like an unbiased opinion on which path we should take. They were able to understand some of our concerns with functionality and show us how we could accomplish our goals in HubSpot. They also had creative ideas to integrate with our product that didn't require A8 to build a custom integration that A8 would charge us for year over year.”

PROJECT LEAD | APTITUDE 8

“My favorite part about this project was that it was complex. The Marq team is composed of highly experienced and highly technically competent folks, everything in their stack had intention behind it and the Marq team knew it inside and out so migrating from this proved to be very difficult. It’s why our approach was Marq-first”

About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.